Press Release: MILO Marathon 2012 Media Launch

I was cordially invited by the Milo Marathon 2012 Team in their Press Release on June 21, 2012 at 10:30AM at the Manila Bay Ballroom of Bayview Park Hotel but I was sadden because I just read that invitation today and it was sent to me June 19, 2012 and never read it. June 21 is my rest day and I can go to the event but sad to say I didn’t know it so all I can do is to wish they still invite me in the future media launch.

I missed yet another chance to have my first media or blogger’s day but nevertheless they send me a copy of the Press Release document and I was happy about their new campaign entitled “Iba’t Ibang Hinahabol, Iisang Takbuhan” – Different Categories, One Race (<-my own translation, haha). I felt like I was still part of the event if I was not able to respond to their RSVP and join the media event and next time I’ll make sure to check my emails real-time and this is a lesson learned for me.

Read below to know about this new campaign:





MILO inspires all runners to once again lace up their running shoes for the country’s biggest footrace, the 36th National MILO Marathon. On July 1, the country’s most prestigious nationwide running event will kick-off in Baguio. A total of 200,000 runners are expected to pound their feet on the pavement in 18 races across 17 cities in the country.

This year, the theme of the MILO Marathon is “Iba’t ibang hinahabol, iisang takbukan”, in celebration of the various aspirations of runners who participate in the race. Some run for prize and honor, while others run for fun and fitness, but whatever the reason for running, the 36th National MILO Marathon runners will also be running for a good cause.

Shown in photo from left to right: Robbie de Vera (MILO Sports Executive), Atty. Eugene Yap (Bayview Hotel Gen. Manager), Andrew Neri (MILO Sports Executive), Ritchie Garcia (PH Sports Commission Chairman), Rio dela Cruz (Race Organizer Head) and Pat Goc-Ong (MILO Sports Consultant) sharing a toast during the MILO Marathon 2012 Media Launch.

“Through the MILO Marathon, we are able to provide shoes to underprivileged children to help them become champions in sports and in life,” said Andrew Neri, MILO Sports Executive. “The noblest motivation for running the MILO Marathon will be to continue the work of providing running shoes to public schoolchildren. Now on its 3rd year, the MILO ‘Help give shoes’ advocacy encourages runners of all ages to register in the 36th National MILO Marathon and make the pledge to give shoes to deserving kids nationwide.”

To date, MILO has given shoes to 14,200 children all over the Philippines through the advocacy. This year, another 10,000 children will be given a pair of running shoes in the hopes of helping them reach for their dreams. For every runner that joins, ten pesos from the registration fee will go to the advocacy. MILO then matches the proceeds, and in cooperation with the Department of Education, selects 100 students that show promise in academics and sports in 100 public schools all over the country as beneficiaries.

Continuing its legacy as the pioneering annual marathon in the country, the current certification as a member of the Association of International Marathons (AIMS) further elevated the world-class standards of the MILO Marathon. The 36th National MILO Marathon uses global standard of measurement for all its race categories and is now recognized in the world map of marathon destinations, attracting runners from all over the world.

Shown in photo from left to right: Atty. Eugene Yap (Bayview Hotel Gen. Manager), Robbie de Vera (MILO Sports Executive), Andrew Neri (MILO Sports Executive), Rio dela Cruz (Race Organizer Head), Ritchie Garcia (PH Sports Commission Chairman), and Pat Goc-Ong (MILO Sports Consultant) answering questions and queries from the audience.

To support homegrown talent, while also giving a venue for foreign runners to compete, the 36th National MILO Marathon will now have Open and Local categories for the 42.195-K and 21-K races in the Manila Eliminations and National Finals. Both foreign and local participants can compete and win in the Open category. However, in case a local participant finishes in the top 3 of the Open category, the runner waives the right to win the prize in the Local category. Foreigners are eligible to win only in the Manila races. To qualify for the National Finals, foreign runners must provide proof of finish in any AIMS accredited races dating back at least one (1) year before race day or they may qualify in the 42.195-K Manila elimination race. They must have a finish time within the specified age-bracket and time identified for 21-K and 42.195-K races.

The National MILO Marathon continues to give away the biggest cash prize for marathon winners with over 8 million in prizes and 300,000 peso grand prize for the MILO Marathon King and Queen.

Last year’s 42K marathon champions, Mary Grace delos Santos and James Tallam, will be defending their titles and aiming to break their best time of 2:53:07 for the female division and 2:28:02 for the males.

New venues will also see action, namely Lipa, Angeles and Baguio, giving more runners a chance to take part in the MILO marathon qualifiers. The National MILO marathon starts on July 1 in Baguio, followed by Dagupan (July 8), Tarlac (July 15), Angeles (July 22), Naga (August 19), San Pablo (September 2), Lipa (September 16), Puerto Princesa (September 23), Tagbilaran (September 30), Cebu (October 7), Bacolod (October 4), Ilo-Iloilo (October 28), General Santos (November 4), Davao (November 11), Butuan (November 18) and Cagayan de Oro (November 25).

SM MOA will again be the venue for the Manila eliminations slated on July 29, and the National finals on December 9.

Registration is also made more accessible through the National MILO Marathon website which enables runners to process their registration form and payment online and avail of direct-to-home delivery of race kits. This year, registration fees for 5K and 3K race categories has been set at P50 for students, making it more affordable to young student runners. Register and pay through

The 36th National MILO Marathon is made possible by Timex, the Bayview Park Hotel Manila and Reebok, along with partnerships with the Department of Education and the Philippine Olympic Committee. For more information on the race and its advocacy, visit the MILO marathon website or access the MILO Philippines fan page on Facebook.

About the National MILO Marathon
The National MILO Marathon is an annual marathon event open to amateur and professional runners. From its humble beginnings in 1974 as a single marathon race in Metro Manila attended by 747 participants, the National MILO Marathon has grown to be the biggest, longest, grandest national running event in the country attracting more than hundreds of thousands of runners across the country. The race is organized by RunRio, Inc.

Thanks MILO Marathon 2012 Team for sending this copy of your Press Release. I will definitely support this cause and will run my first full marathon in this upcoming Milo Marathon Manila Eliminations.

About Kalongkong Hiker

I am Paolo Mercado for 20 years I've been riding a bike, walking a lot and running a lot. I am Kalongkong Hiker, a trail runner, mountaineer and a biker that can also write a blog of my travels, adventures and places that I visited through walking, running and biking. I write to encourage others to stay healthy and fit. #KeepOnRunning #ShareTheRoad #KalongkongHiker
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4 Responses to Press Release: MILO Marathon 2012 Media Launch

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