MILO Nutriload launched to revitalize Filipino breakfast habits

Breakfast Made Better: MILO introduces new and improved cereal drink for the whole family.new prep 2013

Press Release: MANILA, PHILIPPINES, May 2013 – In its continued effort to drive nutrition, health and wellness in the country, leading beverage brand MILO brings in the latest addition to the MILO portfolio, MILO Nutriload. Nutriloaded with Vitamin C, Iron and Calcium, MILO Nutriload is the only cereal drink filled with PROTOMALT flakes, a healthy source of energy-giving carbohydrates, which helps restore energy levels for productivity while brimming with the classic chocolate MILO taste that every Filipino loves.

With age and other health factors playing significant roles in building routine stamina and energy balance, mothers are faced with the everyday challenge of serving food that provides the nutrients and sustained energy their family needs for a busy day.

Long-term studies show that teenagers require more energy than any other age group. According to a recent report by University of Minnesota researchers1, teenagers usually have bad eating habits because of the dynamic lifestyle they lead. Teens who are constantly on the go or those with a penchant for junk food often disregard a proper meal in the interest of saving time and money. These teens are consequently unable to build a strong dietary defense against the potential health risks that come with age.

Bringing healthy food choices to the table helps Filipino families especially teens develop good eating habits and live a healthier lifestyle. While most meals provide physical energy that helps individuals endure hours of work or leisure, these may not carry the essential nutrients they need to optimize their mental and emotional health as well.

“MILO continues to champion the role of mothers in motivating wellness among Filipino households and most importantly the youth. We aim to strengthen this commitment through a new affordable and delicious product that provides the recommended nutritional value at any time of day for the young and old alike – kaya ‘di lang basta loaded, Nutriloaded!,” said MILO Nutriload Brand Manager Meg Panopio.

Best enjoyed in the morning, MILO Nutriload is specially formulated to restore energy used up during 8-12 hours of sleep, which leaves the body without food or nourishment. Reports have shown that a balanced breakfast at the beginning of the day renders a positive impact on improved performance towards different activities by contributing lasting energy and metabolism at an optimum level.

MILO Nutriload is now available at SRP Php 6.00 per pack in supermarkets and sari-sari stores nationwide.

For more information, log on to the MILO Philippines Facebook page (https://www.facebook.com/milo.ph) and follow MILO on Twitter (@MiloPH).

1 Neumark-Sztainer, D., Wall, M., Larson, N., Eisenberg, M., & Loth, K. (2011). Dieting and disordered eating behaviors from adolescence to young adulthood: Findings from a 10-year longitudinal study. Journal of the American Dietetic Association, 111 (7).

image001About MILO Nutriload

MILO Nutriload is the new special blend from MILO, which contains Vitamin C, Iron, and Calcium. It is the only cereal drink with PROTOMALT flakes, a nutritious source of energy compared to sugar. MILO Nutriload can be consumed any time of day but it is best enjoyed during breakfast to energize the body for an activity-filled day ahead.

About Nestle Philippines

Nearly a hundred years after it first started operations in the country, Nestle Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide, and is now among the country’s Top 10 Corporations.

Driven by its mission to nurture generations of Filipino families, Nestle today produces and markets products under some of the country’s well-known brands such as Nescafe, Nido, Milo, Nestea, Maggie, Bear Brand, Nestle and Purina, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery and pet care.

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About Kalongkong Hiker

I am Paolo Mercado for 20 years I've been riding a bike, walking a lot and running a lot. I am Kalongkong Hiker, a trail runner, mountaineer and a biker that can also write a blog of my travels, adventures and places that I visited through walking, running and biking. I write to encourage others to stay healthy and fit. #KeepOnRunning #ShareTheRoad #KalongkongHiker
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